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Phoenix Wins Silver Reggie Award

For the second year in a row we’ve won a Reggie Award! The 35th Annual Reggie Awards were held in April and our team traveled to Chicago to claim our trophy. The Reggie Awards brings together some of the brightest minds in marketing and has become one of the industry benchmarks in shopper marketing achievement. With 23 categories, two focusing on shopper marketing and submissions being judges judged by leaders in the retail marketing industry, the competition has been heating up each year!

 

Our submission was a program surrounding the limited-time-only SOUR PATCH Redberry SLURPEE at 7-Eleven. We developed strategy and organized the program for release in summer 2016-in-and-out of store POS, custom displays, digital and social media takeovers were just part of the nationwide program urging Generation Z to get themselves to 7-Eleven and grab a SOUR PATCH Redberry SLURPEE. For our efforts, we won SILVER! We are honored to have won and grateful to work and collaborate with our great partners and clients at Mondelēz International.

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Kroger Halls Emoji Banner Ad

To help drive awareness of the benefits of Halls during allergy season; Fall, we created a banner ad featuring HALLS Cough Drops as adorable emojis. This playful banner ad helped drive shoppers to Kroger and increase awareness that Halls will help soothe your allergy symptoms. This attention-grabbing banner ad lived on desktops and mobile sites and had exceptional results. It also won an AVA Digital Award–GOLD! The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals in the concept, direction, design, and production of media that are part of the evolution of digital communication. More about the organization can be found at avaawards.com

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Phoenix Creative Co.