As Clarkson appreciates the fact that its valued patients are also “consumers,” during the spring of 2014, Clarkson promoted a 50% OFF Sunglasses Savings Event. We provided breakthrough TV and radio advertising, and standout in-office signage, direct mail, and digital ads, the sunglasses savings event proved the most successful retail promotion not only for 2014, but in the primary medical eyecare company’s 36-year history.