OREO Mattel Shopper Marketing - Phoenix Creative Co.
20992
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OREO Mattel Shopper Marketing

Through an engaging partnership with Mattel, this award-winning program combined the play appeal of Hot Wheels cars with the appetite appeal of OREO Cookies. The in-store and online effort encouraged holiday shoppers to express their giving spirit with Hot Wheels cars at 4,000 Family Dollar locations nationwide.

Client

Mondelēz International

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Phoenix Creative Co.