It’s a big world of shopper marketing out there, with lots of companies. Companies with bigger budgets. Sometimes, though, it’s not the dollars that win. It’s the work. It’s the heart. Phoenix Creative was just awarded the coveted Super REGGIE at the 2019 ANA Awards Gala. It was a surprise and an honor to be presented with a trophy for the best Shopper Marketing Campaign of the year. Are we pumped about it? Heck yeah!
Our contribution to the launch of OREO Mint Hot Chocolate at 7-Eleven stores nationwide included a blend of traditional and digital marketing tools: a strong social media influencer push, an OREO mobile game, and a vivid in-store experience.
The result? OREO Cookie reversed a negative consumption trend and swung it over to double digit growth. With results like these, it’s almost no surprise Mondelēz International and Phoenix Creative took home the Super REGGIE.
“Our congratulations go out to Mondelēz International and its agency for capturing this award with such an outstanding piece of work,” said ANA CEO Bob Liodice. “The competition was particularly intense this year, so all the winners should be proud of their achievements.”
Yep, we’re the “its agency” part of that statement.
It’s not every day that great work gets rewarded in such a big way, but it is the great work we do every day that enables the wins.
Phoenix Creative, doing awesome work on deadline for your bottom line.