2017 brought new diesel engine standards and Schaeffer’s was ready with a new line of oils to meet those standards. And to get the word out, we partnered with SnapShot Interactive to create a video, suitable for social sharing, that told a story of Schaeffer’s heritage and people leading today’s oil standards. For a company that began in 1839, where do you begin? We dug through the archives and found items from Schaeffer’s own history to connect their past to their present, their expertise in oil manufacturing, and to present a new line of oils. They really have been changing oil since 1839.