Eyecare Partners is a growing family of independent primary eyecare practices and America’s only premier practice acquisitions and optimization eyecare company for both Optometry and Ophthalmology, with over 200 eyecare practices around the country. To increase sales of contact lenses, eyeglasses, and eye exams we supported their 30/60 promotional offer. The offer: 30% off a year supply of contact lenses and 60% off a second pair of prescription eyeglasses. During the run of the promotion, from February to April, the target audience of families, young and senior adults were served-up details of the promotion. We created breakthrough digital advertising, web graphics, TV, radio, e-blast graphics, on-site signage, and handouts. This promotion, initial projections, show it exceeding projections for scheduled eye exams and sales of prescription contact lenses and eyeglasses.