FAMILY DOLLAR SPRING OREO RECIPE TEARPAD

The value shopper is looking to create more for her family while spending less. OREO wanted to encourage purchases of the iconic cookie in value channels. For Family Dollar stores, nationwide, we created custom recipe cards featuring three OREO recipes–and all ingredients could be found in-store. We developed a custom spring look that tied to the fun and playfulness of the OREO brand.

Client

Mondelēz International

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Phoenix Creative Co.