To help drive awareness of the benefits of Halls during allergy season; Fall, we created a banner ad featuring HALLS Cough Drops as adorable emojis. This playful banner ad helped drive shoppers to Kroger and increase awareness that Halls will help soothe your allergy symptoms. This attention-grabbing banner ad lived on desktops and mobile sites and had exceptional results. It also won an AVA Digital Award–GOLD! The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals in the concept, direction, design, and production of media that are part of the evolution of digital communication. More about the organization can be found at avaawards.com.