Lemon-Ade-Rita Lemonade Day Signage

In an effort to promote the new Bud Light Lime Lemon-Ade-Rita product, we highlighted the new product around an unconventional holiday, National Lemonade Day. We did this through the development of custom sign-making graphics for wholesalers to place in large format (grocery/mass) and package liquor stores in a specific region of the U.S.

Client

Anheuser-Busch InBev

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Phoenix Creative Co.