RITE AID OREO DUNK CHALLENGE PROGRAM

oreo

Dunking OREO Cookies is part of the enjoyment of eating OREO Cookies, and OREO wanted to remind shoppers of that fun fact! As part of the national campaign, we tailored the OREO DUNK CHALLENGE message and targeted shoppers at a specific retailer–Rite Aid. The in-store displays and social media posts encouraged shoppers to DUNK and show off their OREO DUNKING.

Client

Mondelēz International

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Phoenix Creative Co.