SOUR PATCH KIDS partnered with f’real for a limited edition f’real SOUR PATCH KIDS Redberry Sherbet Shake. They came to us to develop concept and strategic recommendations for their partnership and for digital and social influencer activations. After initial concepts for SOUR PATCH KIDS Are Shaking Things Up, we blew out our creative for in-store elements and social posts. The influencer campaign captured over 3 million impressions and our paid digital media reaching over 10 million impressions.