How many ways are there to enjoy an OREO Cookie? Countless. OREO wanted to showcase a few fun ways to the Family Dollar shopper with an offer, and a fun twist; an OREO Dipper with purchase. The program centered on promoting several of OREO’s most popular varieties both in-store and online. In-store, a colorful custom floor stands encouraged shoppers to purchase their favorite flavors and ‘Go for a dip’. We created banner ads and social posts and then partnered with Maxpoint to launch a robust geo-targeted digital program.